Buying Braids Online in Australia: A Guide to Choosing the Correct Length of Braid

Buying braids online can be exciting but confusing, especially when trying to choose the right length and style. With different brands and measurement standards, it’s easy to get overwhelmed. This comprehensive guide will walk you through selecting the perfect braids, focusing on the various ways different brands display braid lengths. We’ll start with the longest braid in our store, the Sensationnel Xpression 58", and explore how it compares with other popular brands like Outre X-pression and Sensationnel RUWA.

We've made this Visual Guide to show you practically how different braids compare in length: 

1. Sensationnel Xpression 58" Braid

• Overview: The Sensationnel Xpression 58" braid is one of the longest options available, making it ideal for those seeking dramatic, long-lasting styles. It’s known for its versatility and natural look, suitable for a range of braiding styles from box braids to faux locs.
• Length Measurement: While advertised as 58 inches, this length is typically measured from the tip to the root when fully stretched. The braided length is half the measure length, so it’s actually 29” (73 cm) braided. If doing feed-in braids the braids will be longer.
• Style Tips:
• Ideal for dramatic long braids.
• Perfect for intricate styles that require a lot of length.

2. Outre X-pression 52" Ultra Braid

• Overview: Outre X-pression is a well-known brand for its high-quality braiding hair. The length options vary, but the most common are around 52 inches, making it slightly shorter than the Sensationnel Xpression.
• Length Measurement: Outre X-pression generally measures the length from the tip to the root, similar to Sensationnel. Like the Sensationnel braid, the finished braid length is half of what’s on the pack. So 26 inches (66 cm).
• Style Tips:
• Ideal for medium to long braids.
• Versatile for various styles, including box braids and twists.
• Good choice for those who want a balance between length and manageability.

3. Outre 50" Twisted Up Braid

• Overview: The Outre 50" Twisted Up braid offers a slightly shorter option than the 52" Ultra braid but still provides ample length for elaborate styles. Known for its durability and easy manageability, this braid is a favorite for both casual and sophisticated looks.
• Length Measurement: This braid measures 50 inches when stretched. Like other Outre braids, the finished length will be 25 inches (63 cm). 
• Style Tips:
• Suitable for long but manageable braids.
• Ideal for a variety of styles including twists and locs.
• Offers a good balance between length and practicality.

4. Sensationnel Xpression 48" Braid

• Overview: The Sensationnel Xpression 48" braid is slightly shorter than its 58" counterpart but still provides considerable length for versatile styling. This braid is popular for its soft texture and ease of use.
• Length Measurement: Advertised as 48 inches, the actual length when braided will be 24 inches (60 cm).
• Style Tips:
• Great for medium to long-length styles.
• Ideal for those who want a manageable length without compromising on volume.
• Perfect for box braids, twists, and other creative styles.

5. Sensationnel RUWA 24" Braid

• Overview: The Sensationnel RUWA 24" braid is a shorter, more practical option compared to the ultra-long braids. Known for its smooth texture and natural look, it’s ideal for everyday wear.
• Length Measurement: This braid is 24 inches (60 cm) long, and it’s worth noting that it is the same length as the Sensationnel Xpression 42". This is because RUWA advertises the braided length on the pack, rather than the stretched length. This length offers a more versatile and manageable option for a variety of styles.
• Style Tips:
• Perfect for shorter, yet stylish braids.
• Ideal for daily wear and professional settings.
• Great for those who prefer a more manageable length.

6. Outre X-pression 42" Braid

• Overview: The Outre X-pression 42" braid provides a shorter length than the longer options but is still versatile enough for various braiding styles. This braid is favored for its high quality and consistent performance.
• Length Measurement: With a length of 42 inches, this braid will have a finished length of 21 inches (53 cm).
• Style Tips:
• Suitable for medium-length styles.

7. Sensationnel RUWA 18" Braid

• Overview: The Sensationnel RUWA 18" braid is one of the shortest options available, perfect for those who prefer a more manageable length. Its soft texture and natural appearance make it ideal for everyday styles.
• Length Measurement: At 18 inches, this braid provides a shorter, yet versatile option. The finished length when braided will be 18 inches (45 cm).
• Style Tips:
• Ideal for short braids and twists.
• Also works well for medium-length children’s braids.

It is worth noting that braids may turn out shorter than the advertised finished length depending on the style of braids and the thickness of the hair being braided.

Additional Tips for Buying Braids Online

• Consult Product Images: Examine how the braids appear in product pictures and when worn by others.
• Measure Your Own Hair: Compare the braid lengths with your current hair length or the style you’re aiming for.

Conclusion

Navigating the world of online braids can be tricky, especially with varying lengths and standards. By understanding how different brands measure and present braid lengths, you can make a more informed decision and choose the perfect product for your desired style. Whether you opt for the dramatic Sensationnel Xpression 58" or the practical Sensationnel RUWA 18", knowing what to expect will help you achieve the look you want with confidence.